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The work speaks louder than the pitch.

Selected projects in creative development, customer acquisition, conversion optimization and marketing performance. Every number is verified, with a note on how it was measured and what my role was.

First page of the SurgePays performance creative case study

SurgePays / Creative direction, ad production and campaign management

Full-Stack Performance Creative for a $1M+ Paid Media Program

How I conceived, shot, edited and designed every ad format (UGC video, vertical video, static image and animation) and ran the campaigns that generated 307,000+ leads across Meta, Google and Snapchat.

leads from campaigns I created and ran
307K+
leads from campaigns I created and ran
in ad spend managed
$1M+
in ad spend managed
ad formats produced in-house
4
ad formats produced in-house
in-house, concept to final cut
100%
in-house, concept to final cut

Creative samples

Video and static ads I concepted, shot, designed and edited for a national e-commerce brand: styling and in-store videos, portraits, and native-format picture ads. Shown without the brand's name or logo.

  • One bag, every outfitStudio styling video
  • The mirror revealIn-store product video
  • Earrings for workBeauty portrait video
  • Static ad reading "Don't buy this bag. If you want to blend in." beside a tan leather handbag
    Don't buy this bagReverse-psychology static ad
  • Static ad styled as a phone note listing things the writer is done compromising on, like mass-produced and cheap labor
    Things I'm done compromising onNative Notes-app ad
  • Static ad comparing a plain mass-produced bag with a handmade leather bag under the headline "Would you rather?"
    Would you rather?Comparison static ad

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